Welcome to Video #4. We’re going to talk about researching hashtags. Right now, it’s time to do some research to kind of get an idea of what’s trending, what’s doing well in your specific niche (whatever that might be) and we’ll go from there.
First things first, I want to talk about websites that basically show you what is trending. If you really don’t have a specific product or service that you want to promote, and you just want to get some ideas first and start doing some brainstorming; there is a specific website called Statweestics. It’s kind of like statistics but tweets statistics, so Statweestics S-T-A-T-W-E-E-S-T-I-C-S. It’s definitely a tongue twister.
But if you go to this site and you go to the Hashtags tab here, you don’t really need to type this in, you’re going to see the trending hashtags within 24 hours, within this week, within this month, within this year, and so forth. You can actually see what’s moving up, what’s moving down, what’s about the same, and what people are talking about basically.
If you wanna hone in specific games, for example; video games, other things like that then you can easily do that and get into these little niches. Obviously, you as a business owner or non-profit or you’re trying to get your message out, most likely, you’re not really interested in trending hashtags in general. What you’re interested in is trending hashtags or hashtags that are widely used within your niche. What I recommend you do is you go to a website called Hashtags.org. We’re also gonna use Twitter but I just want to show you a few websites you can use first that are free. All you have to do is simply enter the hashtag right here.
Let’s say for example that I have a company. It’s a doggy bakery and I cook doggy cakes and cakes specifically for dogs and I could send them over all around the country for people. I’m gonna type something like “dog bakery” and see what I get. What I like about this tool is it doesn’t really give you a whole lot of detail unless you upgrade but it gives you enough data that you can go to Twitter to finish your research. Basically, it shows you kind of a 24-hour trend graph for a specific niche. Obviously, it took my “dog bakery” and it turned it into “dog” but that’s because I need to squish the words together. But anyhow, this is my audience here and as you can see, what’s neat about this is it tells you the estimated tweets per hour for this specific hashtag. So, within the 6PM period, which is generally the time people get off work or 5PM, that’s when the most tweets are happening. Of course, they get home they’re at home, they’re sleeping; so there’s not a lot of activity. And then they go to work and then bam, they’re at work, they’re not doing anything and they’re tweeting again. That gives me a good idea of my market because I’ve already done the demographic research. Now I know what their day looks like.
I can compare this with other terms as well. We could say something like “puppy” and see if we get something similar. As we could see, it looks like 5PM, not a lot of tweets; 7PM, there’s a lot of tweets. But that could be just a time difference or time change but within the matter of just two hours span, that’s the highest peak. It looks like there’s not a lot here and then there’s like, bam, around 9AM-1PM. That’s when they tweet. This kind of gives you an analysis of their lifestyle so that you could take the demographic data, take their lifestyle, and you have a better idea of possibly what’s going on in their brains. Coz think about it, that’s really, really important because if you know what’s going on in their brains, it’s easier to start or join a conversation that they have already started or that you have started.
This tool has related hashtags but you got to upgrade. I’m going to show you a way around this. There’s actually another tool that you can use to get related hashtags. Really, what I’m after here is just the graph. When I have this data, what I do is I move over to Twitter and Twitter.com is here. At the top, you can easily just put a pound sign like this, #doggycake and see what people are talking about in terms of doggy cakes. Like I said, if I’m a doggy bakery and I wanna know if people are interested in this type of stuff, then I can see this.
Doggy cake, home-made, delicious, blah-blah-blah … it’s great. So, they have actually a picture of the doggy cake and we can see this right here – cupcakes and bakery, doggy cake, blah-blah-blah … It’s actually edible. So what I’m doing here is I’m just going down here and just trying to get an idea of how does doggy cake fit in to the overall sentence structure so I can understand really what’s going on in the minds of my audience. So, I want you to do the same thing. Look at the sentence structure. How do they use the word in/within the whole sentence itself? Look at these pictures along as well. Does it kind of line up with the demographics that you’ve already done research on? Coz this will actually give you a better view on how to reach these types of people just by doing research.
By doing this, you can think, okay doggy cake is very, very popular. Maybe doggy cupcake is not really that popular so I’m gonna stick with doggy cake. That’s really the goal here, is to figure out which hashtags you wanna use and which ones you don’t really wanna use. Really, there’s no right or wrong answer at the moment. The right answer later down the road is to find out which hashtags are being the most and possibly which hashtags conversations have even more conversations going on. We can drop on over to Facebook and do the same thing.
As you can see, I went to Facebook and I typed in #doggycake and we see a couple responses, not a whole lot. One thing I will say is that you will get more tweets and more responses at Twitter because Twitter is really all about hashtags. Facebook in a way may not be as much but you still can get some traffic from Facebook so don’t think because you’re not getting as much as Twitter, that you can’t get as much with Facebook. Facebook you might get less, but hey it’s still targeted traffic. You can move this on to Instagram, other social media sites as well.