Lesson 3:Figuring Out Your Lead Niche Market

Lesson Level:  Easy

Lesson Length:  06:10

LESSON BRIEF

Welcome to Video #3Figuring Out Your Lead Niche Market

In this specific video, I’m going to help you pretty much brainstorm and get some ideas on which different lead niche markets that you can go into.

What I want you to do is jot down things you recently got fixed that may have cost a lot in terms of things that we’re done around the house, your apartment or wherever you might live.

Even if you do not own a house, you can do it in an apartment or anywhere else. Or have a friend who may have had a roof replaced and so forth.

A lot of these niche markets will deal specifically with:

  • House fixing
  • House construction
  • Maintenance and things like that

But this can also apply to a lot of other niche markets as well. I’m specifically focusing on the niche markets of the house because a lot of the local lead CPA companies actually deal with these types of home niche markets.

You don’t have to do that if you want to go out of the box and create sites, rank them #1. And as a secondary or different revenue stream, sell them and flip them off the bat. That’s fine as well.

So for example, we got roofing leads, electrician leads, plumbing leads and more. The more specific the niche market is, the better.

You don’t want to try to get roofing leads, electrician leads and plumbing leads. I would focus on specifically one.

Because you really have to dig deep into one.

The question here is:

“What interests you out of all of these?”

Here’s a quick sample list that I have here. We have:

  • Carpentry
  • Cleaning – it can be anything related to cleaning
  • Concrete
  • Electrical – pretty good
  • Fences
  • Flooring
  • Garage Door Service
  • Handyman – which seems to be pretty high
  • HVAC – tends to be very good
  • Landscaping
  • Painting
  • Pest Control – some of these can be seasonal. Like pest control is usually a year round but usually during the summer, the pests usually come out of hiding. You can go seasonal.
  • Pumbing
  • Remodeling
  • Roofing
  • Tile

What out of this list actually interests you?

If you go to google.com/trends, as you can see here, Google recently merged the Insights with the Trends.

Basically, Insights would allow you to see a statistical data of keywords that are getting a lot of traffic, places like geography in terms of which location geographically would be having the higher search volume and things like that.

If I type in something like HVAC, which stands for Heating and Air Units, if we look at this, we can see it’s pretty consistent. But it’s peaked at June and July. Basically during the summer time, there’s a lot of people searching for HVAC.

Now I’m not going to dive into this right just yet. If you look over here, you can see which locations geographically are being searched. Like in India, there’s a search volume index of 44. In America, it’s 50. In the United States, it’s 100. Australia, it’s 15 and so forth.

This gives you an idea of the search volume. If wherever you live, you know your place a little better than me so you might know that “Well, we don’t have a lot of HVAC but we might have a lot of roofing.”

I typed that in here and I noticed here that their peaks are also Spring and Summer times and a little bit of Fall. But here you notice roofing, there’s a lot of them. UK has 80, United States has 100, Canada has 76, Australia has 68, India has 14, South Africa has 46, and so forth.

And you can dig deeper and deeper and deeper, which I’ll show you on the future videos how to do some basic keyword research and LSI keyword research as we dig down deeper.

Right now, I just want you to get an idea of your geographical location and possibly, what could be a good niche that you could go into.

I hope that gave you some ideas because in the next video, we’re going to dig deeper and figure out the demographics of that specific niche.